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May 2006
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A Business Card or Brochure will invariably tell about your business, but with a little imagination, include 'show & tell' and jump ahead of the competition!
For example, a professional tutor may use a bookmark as a business card; a photographer might use a reduced-sized image; an interior designer may print details on a wallpaper type background and cut to size. For certain professionals, however, such as funeral directors and gynecologists, it's probably best to maintain the trusted 335 gsm ivory board.
For Brochures, designer papers are now available and many smaller businesses are creating their own brochures and business cards "in-house". The may save on printing costs and also allows smaller quantities to be made. Remember, however, that the image projected by your business card and brochures are an impression of your business, as well. It helps if you have someone else proof read your draft before printing, as they may see errors you've overlooked and may provide feedback regarding the design.
For a comparable cost of having a brochure designed and printed, you may consider digital cards, which allow unlimited marketability. These increasingly popularity 'mini-CD cards" are actually both business card and brochure rolled into one! The mini-CD is as easy to carry as a business card and is simply inserted into a computer's CD drive. The CD details services & products available, in a much more creative and interactive manner than reading a brochure. While standard business cards may be quickly tossed in the trash, a mini-cd is most often kept and viewed, oftentimes repeatedly.
Business partners at g2eservices, creators of digital mini-cd's for a host of businesses, say, "Digital Business Cards are not just the wave of the future. They are the business of today."
Ronn Garcia, creative director of www.g2eservices.com , says, "Marketing yourself has never been easier. Imagine the power and professionalism a multimedia presentation can make for your business. Second Imagine video, animation, professional design, and sound enhancing your corporate image. Imagine this as your business card".
(Mini-CD's have limited possibilities in a small package and may even be custom cut to design needs. As g2eservices stress, "The only limitation on a shape cd is your imagination"). Make sure your CD cover is top notch!
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